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How To Arrange Social Networks

1.Design tips
2.Image sizes
3.Useful services

Today we will tell you how to properly brand your social networks using the created corporate symbols.
If you do not have a logo and corporate style yet, then our Logaster generator will always help to develop them quickly and efficiently.


Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and become worthy platforms for promoting your brand. So why should your company necessarily have pages in popular social networks?


Online reputation management. Corporate social media accounts will help you to place the most up-to-date, relevant and reliable information about the company, to cover its activities from the best sides, which will positively affect your reputation;

Strengthen industry influence.
Social networks are considered to be a powerful networking tool – creating useful connections in the industry you are interested in. Thanks to them, you can easily find new customers, partners, employees, investors, gain valuable knowledge and acquire contacts;


Expanded reach.
With the help of social networks you will be able to significantly increase the number of points of contact with the target audience, much of which may want to buy your products or services;


Improve customer loyalty
Regularly visiting your corporate accounts, you will be able to work with reviews, complaints, and wishes of customers. Operational feedback will help you make your audience much more loyal and positive;


More effective search promotion.
Conscientious maintenance of pages in social networks with frequent updates of unique content will significantly improve the position of your company’s website in search engines (Google, Yandex);


Benefit for other marketing tools.
Competent use of social media will bring additional effect for solving other marketing tasks of your brand – from corporate blog and e-newsletters to webinars or offline events.

So, we have listed the main reasons that should encourage you to create company accounts in popular social networks. More reasons can be found here.

What social networks are worth making out?
The choice of the channel with which you can “reach out” to the target audience and competent profile design is an important and necessary marketing move.
The most popular among businesses in the CIS are such sites as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks to conduct and promote:

What social networks should be focused on depends largely on the subject of the project. For example, if your business is associated with any creativity, then social networks such as YouTube (for creating video content), Instagram (product photos, especially designer items, clothing, hand-made), SoundCloud (writing music) are optimal for its promotion.

If you have a regular trading company, then the “universal” social networks – VK and Facebook can bring the greatest response. As for the Instagram service, it has proven itself well for various online businesses, including online stores (especially with products for women), creative services, etc.

Watch the web analytics carefully – it will help you determine from which services the greatest number of visitors and purchases pass to you. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, and then follow Twitter, Instagram, and Youtube.

At the same time, we recommend not to “spray” on all available social networks but to focus on those that lead the main customers. It will be useful to examine the pages of competitors, which may suggest some useful details. Of course, this advice is for those projects that already have a small site traffic.

You can also create corporate accounts in all these social networks, arrange them, but actively promote and update only 2-3 of them – the most effective for you. So you will manage to save your time and at the same time not to miss potential customers.

It is equally important to build a competent publication and communication strategy for each channel. For example, Facebook and VK are best suited for posting informational content (posts, articles, news), working with reviews, orders, and appeals from customers, targeted advertising, etc.

In turn, Instagram ideally sells products or services with photos, and on YouTube, you will be able to effectively post video reviews and presentations of your products, instructions.

Competent design of social networks – why is it so important?
It is not enough to simply create company accounts on social networks; you also need to issue them with high quality. Proper branding plays a very important role, as an Internet user is now simply overloaded with information, and especially in social networks. It is believed that the average person sees hundreds of logos of various brands every day, both online and in reality. Do not believe? Then just look around, go to your favorite sites and count the number of corporate symbols surrounding you.

The careful design of social networks will help you to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you will be able to attract the attention of users, help them better recognize your brand, to highlight it against the symbolism of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates of your company;

You will manage to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so using branding will help you stay consistent, maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, a competent design of social networks is of great importance for any company, helping to establish closer ties with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages in social networks, defined their main goals (promotion of products/services, work with reviews, etc.). Now is the time to proceed to the design of their accounts, adhering to these tips:

Be consistent with the styling of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you ensure that people recognize your corporate colors even without a logo or company name.

How to add an Avatar (Profile picture) in social networks

Below we consider the process of uploading a logo on Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have logo versions that fit.

Image sizes for social networks (2018):

Facebook
Picture for external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile photos: 180 x 180 px


Vkontakte
Picture to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photos: 200 x 500 px


Twitter Tweet
picture: 1024 x 512 px
Cover: 1500 x 500 px
Profile photos: 400 x 400 px


Instagram
Picture for post: 1080 x 1080 px
Profile photos: 180 x 180 px


YouTube
Picture over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px


Pinterest Pin
picture: 735 x 1102 px
Profile photos: 240 x 240 px


Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 396 px
Profile photos: 400 x 400 px


OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile picture: 190 x 190 px


Representations in social networks significantly stimulate the development of the company, allowing you to increase its awareness and increase the number of points of contact with customers. By following these tips, you will create truly powerful marketing tools that will help you attract many potential customers from popular social media.

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